Yesterday, I experienced the magic of Jo Malone for the first time, when the range was introduced at a women’s luncheon at the Beverly Hills Hotel in Umhlanga.
Myself, and StyleScoop’s new contributor (tell you more about that later) Chontell, were invited to join and learn more about the brand of seductive scents, that is Jo Malone.
Before leaving for the event, Evegenia sent me a message saying, “Please promise me you’ll try Pomegranate Noir and Red Roses”. Eve attended the Joburg launch a little while ago, and has not been able to stop talking about Jo Malone ever since.
The”Fragrance Arc” with is collection of spicy, citrus, fruity, light green floral, floral and woody scented candles, colognes and body cremes, were laid out for the women to sniff, sample and enjoy. The “ohhing” and “ahhing” , clearly indicated their delight and approval of the Jo Malone range, which is elegantly packaged in a minimalistic white box, tied with a simple black blow.
Of course, Chontell and I also did the rounds of sniffing and sampling, and with one spritz of Pomegranate Noir, we we had both found our favourite scent.
There is something so sexy, so alluring and so sensational about this scent, that it makes you want to pull those shoulders back, sway those hips and take over the world. Perhaps it’s the spicy aroma, or the rich delicious, woody scent that lingers, but Pomegranate Noir makes you feel like a million bucks, shifts your confidence and oozes with sex appeal.
Jo Malone is all about Fragrance Combining to create a signature scent. Mix a rich Body Creme with spritz of cologne in a different fragrance and you can customise your scent to suit your style. Annamarie, Jo Malone’s national sales and education manager suggested Pomegranate Noir Body Creme and Orange Blossom Cologne for Chontell – She loved it. For my scent, she combined Pomegranate Noir Creme with Blue Agava and Cacaoa Cologne – I loved it.
Our hair was spritzed with Red Roses cologne, because as Annamaire says, “you cant forget the hair”. The whole way home, we sniffed our wrists and commented on how much we loved our signature scent. Furthermore, the scent lasts long enough for you to get a reminder every now and then that you smell so, so good.
If you’re ever in the Jo burg region, do yourself a favour and head over to their Store in Hyde Park shopping centre. Experiment with the body creme and cologne combinations and come up with a scent that is unique to you. I can almost guarantee you’ll fall in love with this luxurious brand.
Jo Malone says you should look at the Jo Malone range as if it is a pair of diamond earrings and not just a candle – and we all know, Diamonds are a girls best friend!
For more information and to experience the world of Jo Malone visit www.jomalone.co.za