Fashion StyleScoop

Shopping at Shop-Label and my to-die-for purchase

April 23, 2010

Yesterday, I went with Chia (our fabulous Hot-Spotting columnist) to the Shop-Label pop up shop in Durban, held at the Montpelier Hotel in Morningside.

It was my first real-life taste of the Shop-Label.com experience and I think I might just be hooked! I’ve always believed that a purchase should excite you, but when you get to relive that same heart-fluttering experience when you get home, you know it was well worth it!

Shop-Label.com sends out their packages beautifully wrapped and smelling Divine. The Diptyque fragrance is all part of the Shop-Label experience and smells so good that I have to re-think when Im going to wear my dress, because I don’t want to lose the smell!

Before I show you what I bought (grinning from ear to ear), I must just say that Im very much an impulsive shopper when it comes to shoes, bags and sunglasses, you know the “little” things in life. I can easily splurge on any of these and spend way more than I care to admit, but who cares, you only live once right?

I dont’ however share this same feeling when it comes to clothes! Today I realised it was because I hadn’t found something that got me quite as excited as this dress…

Price tags aside, I would spend without thinking twice again, because this dress is just BE-E-AY-UTIFUL. I first saw this gorgeous Betrice Boyle dress in a mail shot sent out by Shop-Label.com, and I was instantly in love with it! Besides wanting to meet the fabulous Sarah, I wanted to see this piece in the flesh to see if it had the same effect – and it did!

It’s so different, so striking and so very ME! Not only do I love ice cream, but this dress has the “wow” factor I’ve been searching for. Plus, if that’s not enough to convince myself that I H-A-D to have it, it also goes with so much, I’m already putting the looks together in my mind.

I can wear it as a dress with strappy heels for a night out or pair it with black jeggings or my wet-look leggings and boots for a rock-chic/ grunge Agyness Deyn look. How about a pair of Rocker Blondie converse? Hmmm – another outfit in the making…

But this is by far my favourite…


I bought these gorgeous, studded, sexy (and they make my legs look longer and leaner) concealed platforms from Aldo last week and I tried them on with this dress and …. FABULOUS! Now to plan a night out!

Oh, and Cheryl Cole is also a fan of the Beatrice Boyle for Brown’s collection… and she rocks this look… notice the nude heels and with studded deets!

If you’re in Durban this weekend, the Shop-Label Pop Up Shop will continue tomorrow and Saturday so make sure you “pop” in. Check out the event on Facebook or visit their website.

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  • Allison Scotsmann

    love Cheryl Cole and love this outfit!
    you have to tweet a pic of you wearing this getup!