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Chanel Chic

September 9, 2010

Keira Knightley will reprise her role as Chanel cover girl in a new campaign. As reported by Vogue, the actress was spotted in Paris earlier this week as shooting got underway. Sporting a camel-coloured, skin-tight outfit upon a motorbike Keira emblazoned biker chic as she posed for the new fragrance ads.

This is not Keira’s first turn as a Chanel spokesperson. In 2007, she featured as the face of Coco Mademoiselle. In the print ad, Keira showed off exactly what her mama gave her although there were some rumours that the scantily-clad body had been photoshopped. She also appeared in a commercial, which was reported to land her around R7.2 million for looking sultry whilst parading around to a Joss Stone track.

It’s clear that the brand loves ladies of a certain class and look. Here’s a look back at some other Chanel lovelies:

Catherine Deneuve’s popularity and grace have often led to her being referred to as the Queen of France. Therefore it’s no surprise that when she was chosen to be the face of Chanel No.5 in the 1970s sales soared.

Uncle Karl certainly has a soft spot for Vanessa Paradis. She’s replaced Lily Allen as the face of Coco Cocoon and is the face of Coco Rouge lipstick. But her first appearance as a Chanel favourite was back in 1991 when she starred in a commercial playing in a birdcage in Coco Chanel’s old apartment.

Oscar Winner Nicole Kidman has the honour of starring in the most expensive advert ever filmed. Her five minute starring role in the Baz Luhrmann directed Chanel No.5 commercial reportedly cost over R19 million.

Before Keira, Kate Moss was the face of Coco Mademoiselle. For over a year, Kate appeared as the spokeswoman of the fragrance. In 2005, after the whole Cocaine Kate debacle, Chanel decided not to renew her contract. They also denied that it had anything to do with her rock ’n’ roll lifestyle.

As well as playing the lead Coco Avant Chanel, Audrey Tautou was also the face of Chanel No. 5. In the short film Train de Nuit, Audrey stars in the achingly-beautiful commercial on the directed by Jean Pierre Jeunet who also directed the actress in Amelie.

(Images via vogue.com, webphemera.com, purseblog.com and theessentialist.blogspot.com.)

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