Jennifer Lopez Shines in TOUS Jewellery Campaign

Jennifer Lopez Shines in TOUS Jewellery Campaign

Week after week, she dresses to impress in Idols but stylish JLo really ‘takes it to the next level’ in the new 2011 Spring ad campaign for Barcelona-based jewellery company, TOUS. Lopez was announced as the new face of TOUS in March and takes the reigns from Kylie Minogue, who previously modelled for the brand.

Jennifer Lopez in the oriental-inspired ad campaign for TOUS jewellery

“Jennifer is not just an amazingly beautiful woman but also a talented actress, musician and dancer, sharing with us strong family values as we are a family-owned business,” says Salvador Tous. “We are confident that Jennifer Lopez will be a great spokesperson as she is genuine and endlessly charismatic – a great illustration of our brand.”

Stylescoop is loving JLo's swag!

On Saturday, the down-to-earth star tweeted a picture of herself, wearing the TOUS earrings (which we’ll be seeing in her new video) along with a witty tweet, asking if the earrings were “tous much”.

Check out the rocks on Jenny from the block!

Those earrings are definitely tweet-worthy

TOUS rose to worldwide fame with their creations when Salvador and Rosa Tous inherited the family business. They were joined by their four daughters who came up with a diverse the range of accessories, including watches, handbags and perfumes.

Tamara Polakow

Tamara Polakow writes Glam Slam , an essential glamor girl’s guide to survival. Join her every Tuesday on StyleScoop as she wades her way through the glamazon jungle, one stiletto at a time.