The World’s Most Expensive Blowdry

The World’s Most Expensive Blowdry

How much would you expect to pay for a regular blowdry? How about the world’s most expensive blowdry? Well, if you have about R4 000, Harrods’ Urban Retreat Beautique will help you spend it.

Urban Retreat at Harrods (image via

You might be wondering what a R4 000 blowdry includes…like caviar and champagne and the offer of a credit card upgrade from your bank, perhaps? Well, not really but you’ll be treated to the most luxurious products that money can buy with scientific research to back up the range’s claims.

The blowdry includes the exclusive use of haircare brand, Truffle by Fuente. The products are created using the skin of white truffle, pure diamond dust and meteorite extracts so, technically, it should be an out-of-this-world experience. It also promises to restore your hair to its finest possible condition, whether it has been damaged by diet, hot styling tongs and driers, carbon dioxide, UV radiation or chlorine.

Your hair is shampooed with a revolutionary ‘self-thinking’ shampoo and conditioner. The ingredients are said to react intelligently by responding to the specific needs of your hair type, restoring it to the best condition, no matter what the extent of the damage.

During the treatment, you will have a hot stone cranial massage and you also get truffle shampoo and conditioner to take home, which would ordinarily set you back by R3 400 but let’s face it, it’s not as though you aren’t paying for it.

After this process, a professional stylist will blowdry your silky, rejuvenated tresses to perfection while your friends turn green with envy.

Why diamond dust and meteorite extracts?

Diamond dust is used to achieve incredible shine. The diamonds are sourced from a reputable Dutch diamond house. They are made using the revolutionary magnetic field production process, known as magnetic attraction. This means that the diamond is positively charged and sticks to the hair.

Meteorites contain minerals that are 80% similar to those found in human hair so they’re a great supply of  ingredients which your hair might lack. Your hair takes up what it needs out of the shampoo unlike standard shampoos. 

Tamara Polakow

Tamara Polakow writes Glam Slam , an essential glamor girl’s guide to survival. Join her every Tuesday on StyleScoop as she wades her way through the glamazon jungle, one stiletto at a time.