Nothing is more powerful than people uniting for a cause, which is exactly what is set to take place at the upcoming Drake concerts soon to hit SA. Find out more in this week’s edition of Hot-Spotting…
Friday the 9th December will see local fashionistas, Drake fans and partygoers alike unite as they dress in white in support of the No Regret Friday initiative in an attempt to break the World Record for the most people dressed in white for a cause.
Started in July 2011, No Regret Friday is an SAB (South African Breweries) responsible drinking initiative, aimed at getting all South Africans to ‘Regret Nothing’ by consuming alcohol responsibly and rethinking their reckless attitude towards drinking and driving. “At its core music always has a purpose, and is able to drive a message home,” comments Julian Coulter, General Manager for Castle Lite.
“Hip Hop music is especially known for standing up for one’s own destiny or a cause. Seeing that Hip Hop Heavyweight and Grammy nominee Drake is performing as the featured act for one night only at the intimate and exclusive Castle Lite Feel the Beat of Subzero Experience on Friday the 9th of December, we believe it is the perfect opportunity to have like-minded people take a stand against drinking and driving.” “Responsible drinking is not something which only South Africans have to face up to. It is a global problem, and something which everyone should be thinking about. This is exactly why we decided to break the World Record with the Worlds Record Academy for the most people dressed in white for a cause. We hope that by having the 4000 people who attend the concert dressed in white, it will show that everyone should think about their behaviour every Friday just before the weekend starts,” concluded Coulter.
This will most certainly be a Friday to remember as South Africa and the World will see South Africans dressed in white with the aim to break the World Record for the most amount of people dressed in white for a cause. With a purpose to stand up for, Drake as the featured artist and local performers including Kuli Chana, Mi Casa, George the Beatboxer and DJ’s Switch, Sphectacula, Naves and Naked DJ on the decks.