Azure Opens its Doors in Ballito

In  this week’s edition of Hot-Spotting I reveal Azure Collection, a gorgeous new concept store that has opened its doors in Ballito. Check it out…

Azure Collection has found its place in the new-look Lifestyle Centre in Ballito, and this fun-to-browse concept store is truly making a statement.

It’s a labour of love for owners, Sue Kuhn and Kerry Osborne, whose fashion interests include the Purple Orange Fashions’ personal-shopping brand.  And the love is evident in almost every aspect of this ground-breaking space, which showcases carefully sourced local and international clothing, a quirky décor and gifting selection, and a sampling of designer furniture.

It’s a statement as much about the eye-catching, feminine yet classic fashion lines as it is about the inspiring store interiors conceptualized by installation artist, Brendon Edwards. Naturally aged silvered wood compliments a brilliant azure-blue wall alongside custom-designed wallpaper and raw metal sculptures reflected off a polished cement floor.

This is the inspiring backdrop for the 20 odd clothing designers jostling for attention in the store. Amongst them is Jo Carlin – no stranger to the Cape Town, London and Tokyo design world but a new comer to other South African cities, and certainly Durban.  Jo Carlin’s carefully cut garments, which are simultaneously elegant and sassy, are made from top imported fabrics and show the signature cutting edge design and quality evidenced in her furniture ranges. The country-wide search for “stand-out” South African talent also culminates in the likes of Leigh Schubert, Colleen Eitzen, Ruff Tung, Vino, Miss Su, Ruby, and some new rising stars such as Cape Town label, Non-European.

The store offers an unusual mix of clothing ranging from local designers to international designer offerings including a funky Italian dress range, designer jean labels, resort and beach-wear exclusive to Azure, and some hand-picked accessories.

It’s a must-visit for women wanting something a little different from a boutique where individual attention, a commitment to dressing women artfully and respect for beautiful things count.

All images (C) Chia Kougianos