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Celebs Compete for Coveted FiFi Fragrance Awards

May 8, 2012

Each year, The Fragrance Foundation celebrates the FiFi Awards which honour the fragrance industry’s creative achievements – sort of like the ‘Oscars’ of the fragrance world.

The coveted Fragrance Foundation FiFi Awards (image via

The first awards ceremony was attended by only 250 industry members back in 1973 and was held at The Plaza in New York. There were only seven awards and Chanel No. 19 won for “Most Successful Introduction of a Fragrance”.

Still celebrated in New York, the awards draw the international fragrance community, big names in fashion as well as celebrities  and quite a few celebs are going head-to-head this year in the hope that they walk away with an award in their category.

Taylor Swift, Christina Aguilera, Justin Bieber, Heidi Klum and Beyoncé are all in the running for the best signature fragrance. Justin Bieber’s Someday will be competing with Beyoncé’s Pulse and Taylor Swift’s Wonderstruck for the title of top “Women’s Luxe Fragrance” of 2012. Christina Aguilera’s Royal Desire is up against Heidi Klum’s Shine in the “Women’s Broad Appeal” category. Beyoncé and Taylor will also be up against each other for “Best Packaging” for a luxe women’s brand. (‘Biebs’ also made it as a nominee in the UK FiFi Awards, along with David Beckham and Kim Kardashian.)

Taylor Swift shows off a bottle of Wonderstruck (image via

Justin Bieber proudly displays his fragrance, Someday (image via

Previous celeb FiFi winners include Elizabeth Taylor, Halle Berry, Sean “Puffy” Combs and Antonio Banderas. Let’s see who snags the title in their category at the US awards ceremony later this month.

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