The Top Female and Male Fragrance Awards Go To…

The Top Female and Male Fragrance Awards Go To…

Kim and Kanye head to the UK FiFi Awards. Kim looks elegant in an understated Marchesa gown. She also ditched her hair extensions for the night. (image via

The glamorous UK FiFi Awards Ceremony took place on Thursday in London with a ‘zhoosh’ black tie affair, drawing the likes of Kanye West, Kim Kardashian (nominated for best celeb fragrance) and Richard E. Grant to celebrate the much-anticipated fragrance industry awards. Awards were given to some of the most popular and highly-regarded fragrances released in the UK in 2011. So, who cracked the nod in their respective categories?

There were 18 awards categories and the evening revealed that Elie Saab had received the prestigious title of Best New Fragrance for Women while Gucci Guilty Pour Homme was honoured as the Best New Male Fragrance.

Thierry Mugler’s fragrance, Angel, was inducted into the UK Hall of Fame as a result of a vote by industry professionals on the night.

Here are all the night’s winners:


Best New Female Print Advertisement – Elie Saab, Le Parfum
Best New Male Print Advertisement – Mont Blanc, Legend

Best New Female Fragrance Commercial – Kenzo, Flower Tag
Best New Male Fragrance Commercial – ck one, Shock

Best New Female Fragrance Design & Packaging – Balenciaga, L’Essence
Best New Male Fragrance Design & Packaging – Mont Blanc, Legend

Best New Female Fragrance Limited Distribution – Roja Parfums, Danger
Best New Male Fragrance Limited Distribution – Tom Ford, Neroli Portofino

Best New Independent Fragrance – Angela Flanders, Precious One

Best New Home Fragrance – Roja Parfums, Rose De Mai perfumed candle

Perfume Extraordinaire – Memo, Shams

Based on votes by the UK public:

People’s Choice Award for Women – Marc Jacobs, Daisy Eau So Fresh

People’s Choice Award for Men – Armani, Code Sport

Best New Celebrity Fragrance – Justin Bieber, Someday

Retailer of the Year – Harrods

Best New Fragrance for Women – Elie Saab, Le Parfum

Elie Saab Le Parfum (image via

Best New Fragrance for Men – Gucci, Guilty Pour Homme

Gucci Guilty Pour Homme (image via

And, after what has been described as “an amazing night”, we look forward to seeing what the US Awards will have to offer as far as awards go and, of course,  celeb dish.

Angel by Thierry Mugler was inducted into the UK FiFi Hall of Fame (image via

Tamara Polakow

Tamara Polakow writes Glam Slam , an essential glamor girl’s guide to survival. Join her every Tuesday on StyleScoop as she wades her way through the glamazon jungle, one stiletto at a time.