If you ever needed another reason to love H&M, here it is. The Swedish retailer have just launched a new high-end label and store in London.
& Other Stories is a new collection (and store) developed for the more discerning and fashion-conscious clientele.
H&M are already a well-known brand, loved for their designer collaborations. Now, with the launch of & Other Stories, H&M are opening up to more temporary collections. Their current offering includes lingerie, accessories and jewellery from labels like The Lake & Stars, Clare Vivier and Alyson Fox.
The two-storey shop is located on London’s Regent Street and apart from the clothes and prices (dresses start from R300) boasts a beauty department that has the fashion media rejoicing.
Images via Vogue.co.uk