H&M Launch & Other Stories

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If you ever needed another reason to love H&M, here it is. The Swedish retailer have just launched a new high-end label and store in London.

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& Other Stories is a new collection (and store) developed for the more discerning and fashion-conscious clientele.

H&M are already a well-known brand, loved for their designer collaborations. Now, with the launch of & Other Stories, H&M are opening up to more temporary collections. Their current offering includes lingerie, accessories and jewellery from labels like The Lake & Stars, Clare Vivier and Alyson Fox.

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The two-storey shop is located on London’s Regent Street and apart from the clothes and prices (dresses start from R300) boasts a beauty department that has the fashion media rejoicing.

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Images via Vogue.co.uk

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