Kenwood Titanium Major vs KitchenAid Artisan

Kenwood Titanium Major vs KitchenAid Artisan

I’ve been wanting to do this post for some time, since I’ve had the opportunity to experience both brands of mixers.

This is not a review. Neither one of these brands sent me their mixers to try. It’s simply my opinion on both of these machines and something you should definitely consider if you’re in the market for a mixer, and weighing your options between the KitchenAid Artisan and the Kenwood Major.

The Battle of the Mixers - on

I loved the look of KitchenAid mixers and had been wanting one for the longest time. For Christmas last year, the hubz spoilt me with a brand, spanking new red KitchenAid Artisan Mixer. I was over the moon. It even came (as a special Christmas promo) with the pasta attachment. How cool!

I sang its praises and couldn’t wait stop faking it and start baking it! Both the hubz and I were super excited to try our hand at making pasta, so on its first use, that’s what we did! We checked out at least five videos on YouTube to get a feel for it, then read the manual for instructions, blah blah.


While the KitchenAid went to work, it sounded as though it was going to eat up my kitchen counter. I never had a KitchenAid appliance before, so I assumed this was normal. After all, it looked very industrial, it probably would sound industrial too?


The pasta came out perfectly and I was quite impressed. The next day, when I wanted to make simple sugar cookies, the locking mechanism on the mixer wasn’t locking, making it impossible to use.

I had only used it once, and it failed on the second attempt, so we took it back to the store. When the hubz purchased it, the only red unit they had was the display unit. So, I assumed that it must have been broken by some kid playing with the cool toy.

They couldn’t locate any red mixers at any of their branches, so we ended up getting the black. At least it was in a box and sealed, so I was happy.

Brand new KitchenAid, nothing will go wrong right? Wrong! Same problem except this one allowed me to use it three times before it died on me.

With the price you pay for this mixer (R6000) you expect it to last forever. I expected mine to outlast me. At least that’s the illusion created with KitchenAid mixers. It’s all solid and “industrial” looking, so it must work like a charm to feed an army. My army consists of the hubz and myself and this machine couldn’t manage that.

Even more upsetting than all the drama above, was how little KitchenAid even cared! And it wasn’t just the SA distributor, customer concerns are far down their list of priorities worldwide it would seem.

After exchanging my second, really expensive mixer for a completely different brand, I thought KitchenAid should at least be aware of the problem I had with two of their mixers. I couldn’t find a contact number anywhere, so I sent a message to KitchenAid International via their Facebook page, as well as the local KitchenAid FB page. Neither responded. This was back in January, so they’ve had more than enough time to respond.

I had no intention of trying to score a mixer for free. I did at least expect an “oh we’re so sorry to hear that you got two crappy machines” or “we’ll take these issues up with our manufacturing…” No, none of that. Just ignore!!!


Since I had both KitchenAid machines break in less than a month and both with the exact same problem, there was no way I was going to buy another KitchenAid. In fact, it put me off the brand completely.

I had looked at the Kenwood Major Titanium, and while I know it’s a brilliant machine (my mom had a Kenwood Chef that lasted a bazillion years) the design didn’t excite me.

But I thought, do you want to have something pretty, or something that actually works? Even though the Kenwood Major is a pretty machine, it’s very “appliancey” while the KitchenAid looked more like Kitchen art.

I’ve had my Kenwood Major Titunium for five months now and there has never been a day’s problem with it. I use it all the time to make biscuits, cakes, breads… I’ve even bought the attachments to make my own mince and I use the food processor attachment a lot!

The Kenwood Major Titanium cost us R5359.99, which was less expensive than the KitchenAid, at R6000!

I have nothing bad to say about the Kenwood. It works like a dream and definitely feels more solid than the KA. If you compare these two machines in store, you’ll know what I mean.

The attachments on the KitchenAid are flimsy compared to those of the Kenwood Major.

Besides the price, here’s a little more to get you thinking

  • KitchenAid comes with a five year warranty, which I liked, while the Kenwood has a standard one year warranty. An extra R699 and we extended that to four years. So in essence, we paid the same amount of money in the end.
  • There is a major upside to getting the Kenwood Major instead. Firstly, you can find the attachments for your mixer just about anywhere. While with KitchenAid, you’re limited to a select group of retailers and you get ripped off. The attachments on Amazon were way cheaper than getting them anywhere localy.
  • Kenwood is a reputable brand in South Africa with an actual office and phone number that you can contact should there be any problems with your machine. I’ve never heard anyone complain about their Kenwood Chef or Kenwood Major – have you?
  • The KitchenAid has a measly little 300 watt motor and it’s more expensive?! The Kenwood Major has a bigger bowl and a 1500 watt motor – five times more powerful than the KitchenAid Artisan. Yet the KitchenAid is more expensive?
  • If you want a mixer for decoration or to be a cool cat (bearing in mind you will never actually use it), then go for the KitchenAid. But if you want a Mixer that performs and will turn you into a domestic goddess, then the only way to go is the Kenwood Major Titanium.
  • Even the baby, Kenwood Chef, has a more powerful motor than the KitchenAid and that machine is in the region of R2500.

What is your opinion on these two mixers? Have you had any luck with the KitchenAid or any problems with your Kenwood Major? Comment below, I’d love to hear your opinions.

Dimi Ingle

Dimi is the founder, editor and creative force behind StyleScoop. She curates the very best of fashion, beauty, travel, decor and lifestyle, every day, right here!