Pure Jeanius

Pure Jeanius

Uber department store Selfridges has opened up a Denim Studio and have enlisted some of the world’s best designers to make it all that more special.



With over 11 000 pairs of jeans, you’ll be sure to find your perfect pair of denims. And if jeans aren’t your thing, you’re in luck.

Not only will can you be kitted out in Levi’s and J Brand but some of fashion’s biggest names are giving their signature pieces a denim makeover.

Alexander McQueen, Roland Mouret and Stella McCartney are among the fabulous names who have all contributed to the Denim Lover’s collection which features 100 pieces of clothing, accessories and beauty products.


The Denim Studio isn’t just about finding the perfect fit, it’s about changing the entire customer experience.

If you need a little help with your shopping you can turn to the personal shoppers and denim experts in the Witness the Fit Studio.

If you need any alterations or want to add some dazzle to your jeans, make your way to The Denim Tailor.

For all future events and launches, The Platform will be the place to be.


Images via Style.Selfridges.com

Allison Scotsman

Hey, I’m Allison, one half of Skinny Bitches – In the Making