Escada Joyful – It’s “Happy Me” Territory

Escada Fragrance Joyful

Hello lovelies

Today I’ve got a gorgeous, girly fragrance to tell you about, just in time as we count down to Spring!

On Monday (18 August 2014) the new ESCADA Joyful fragrance hits the shelf. It’s a playful, dreamy and confident scent that sparkles with energy and a luminous body.

Happiness in a bottle, symbolic of city Skyscrapers.

Escada Fragrance Joyful

 

Delicate and light, this pretty pink juice evokes the shimmering quality of morning dew. It’s floral, with a scent that reveals freshly cut flowers, rather than a rose saturated fragrance. It’s transparent and creamier, definitely a girly and confident scent.

The top notes open with blackcurrant sorbet, energising mandarin and melon.

At the heart, fruity accords are balanced by a twist of violet leaves and pink peonies (my favourite flower). The heart is further enhanced with natural magnolia oil, cyclamen and peppering pink freesia.

The base features a unique ingredient, earthy florimoss, wrapped with the creaminess of sandalwood and infused with the rich warmth of honeycomb.

Beautiful and feminine!

Fronting this campaign is the gorgeous, pretty, girly and sophisticated super model, Miranda Kerr.

She is the ESCADA woman; approaching life with positivity, spontaneity and confidence, captivated by the beauty in the world around her.

“I am delighted to be associated with ESCADA Joyful. I love what the fragrance stands for – it’s about seizing the small opportunities, and finding pleasure and joy in the moments that make up your day. For me, the scent conjures beautiful memories of hand-picking a fresh bouquet of flowers. It is enriched with undertones of earthy sandalwood and delicate pink peony which I absolutely adore, as peony’s are one of my favourite flowers.” – Miranda Kerr

Escada Fragrance Joyful

Miranda Kerr for Escada Joyful

Miranda Kerr for Escada Joyful

ESCADA Joyful – The Line up and Prices

  • Eau de Parfum 75ml – R995
  • Eau de Parfum 50ml – R775
  • Eau de Parfum 30ml – R550
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Dimi Ingle

Dimi is the founder, editor and creative force behind StyleScoop. She curates the very best of fashion, beauty, travel, decor and lifestyle, every day, right here!

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