In celebration of their iconic trench coat, Burberry have launched a new digital platform dedicated to the Trench, called Artofthetrench.com.
For the launch of the site, Burberry Creative Director Christopher Bailey, commissioned a collection of photographs of trench-coat wearers taken by Scott Schuman of The Sartorialist.
Scott has been capturing street portraits of people in Burberry trench coats in London, Milan, New York, Paris, Berlin, Sao Paulo and Venice, over the last few months to create this first collaboration with the brand.
Burberry will invite site users to submit their own portraits, some of which will be chosen by Burberry to feature on the site, creating a body of images reflecting personal trench coat style across the globe.
“Artofthetrench.com celebrates our iconic trench coat, capturing the emotional connection behind our distinctive outerwear heritage. Everybody has a different story related to their coat or the first time they came into contact with one – I love the idea that people from all over the world can share those stories and images with each other and all the different attitudes and expressions of the Burberry trench coat and the people who wear it.” – Christopher Bailey, Burberry Creative Director
* Images by The Sartorialist for Burberry Artofthetrench.com
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