Jimmy Choo, together with the Elton John AIDS Foundation have launched a photo competition to support the launch of Project PEP – a charity collection that donates 25% of sales to the Simelela Rape Centre in South Africa.
The money raised during this campaign will go towards providing the HIV-preventative treatment PEP (which must be taken within 72 hours of exposure to HIV) and counselling to victims of rape in South Africa, which has the highest count of rape in the world.
The theme of the photo competition is ‘You, Your Shoes and 72’, and the overall winner will be invited to spend a day of luxury and the Jimmy Choo HQ and Choo-se 7 pairs of shoes and 2 handbags to keep. Plus over 100 exclusive Jimmy Choo prizes will also be awarded, so get snapping…
HOW
Just log onto www.jimmychoo72.com and enter online. The competition closes on the 7th December 2009.
Jimmy Choo wants you to take part in their new social networking concept to generate awareness of the vital 72 hour time window.
Follow Jimmy Choo 72 on Twitter
Join the Jimmy Choo 72 Facebook Fan Page
