I am not sure why, but it seems 1-3 hour delays are ‘normal’ in the Fashion world. Commenting on the lack of punctuality at fashion shows and fashion events, is the same as parading around with a massive sign saying “DO NOT SPEAK TO ME I am a NOBODY in the FASHION INDUSTRY”.
Therefore, if the shows are running fashionably late no one makes too much fuss, and people simply go on chatting and sipping on cocktails. I often marvel at this relaxed attitude, as I live in a world that is governed by the clock. Time is an interesting concept. Some people are very relaxed about their punctuality, whilst others value their time tremendously and do not appreciate it being wasted.
Various cultures have different notions as to what is considered punctual. In China, it is apparently required for the people to arrive 5 minutes before the arranged time, whilst in Ghana a 3 hour delay is more acceptable. Interestingly, this is the phenomenon that became known as “African time”. “African time” is a colloquial term used to describe a perceived cultural tendency, in some parts of Africa, toward a more relaxed attitude to time schedules, meeting and appointments.
As most SS readers will know, Arise African Fashion Week 09 is currently taking place in Sandton. ‘Fashion’ and ‘African’ in one sentence – Can you imagine how late they are running?
I am a wedding planner, therefore I thrive on time schedules and punctuality. Ever since I started attending Fashion events I have learnt that the term ‘fashionably late’ is pretty much on trend within those circles. I sometimes image what must be happening backstage… Perhaps a designer is having a melt-down, or maybe there is some cadenza with the one of the models? At these events, I have also noticed how things tend to get started when certain individuals make their entrance – a power trip perhaps?
I choose to understand this phenomenon by drawing a parallel between wearing stilettos and attending a Fashion Show. Wearing a gorgeous pair of heels is often unbelievably painful, but the effect of wearing beautiful shoes is incomparable.Waiting for a Fashion Show may be painful, but in the end it is so worthwhile – giving you an intoxicating mix of drama and art.
So, if you do go to a Fashion Show or a fashion related event, expect that it will probably run late. Be prepared and come armed with friends (not a husband/boyfriend, as those always end up moaning the most). Have fun with your pals and enjoy a few drinks together as you indulge in a delightful mix of sight seeing, spotting celebs, designers, models, and weirdly dressed people.
Photo Courtesy PhotoXpress
