Last week, iconic sunglass brand, Ray-Ban announced their latest Never Hide #Campaign4Change in South Africa.
They had a massive launch party at Bullion Bar in Braamies, that bustled with local trendsetters, music aficionados and some of the countries leading acts.
#Campaign4Change is a worldwide movement, that’s encouraging individuals to join the “secret not so secret” Order of Never Hide and dare to change the world.
By “speaking the truth” and sharing what change YOU want for the world.
Your change could see you on your way to NYC!
Express your change and upload it to their website. Whether it’s funny, weird, serious or seriously weird and funny, just share it!
If your change gets their attention, you could be the lucky lady or lad to represent South Africa, and win a trip for two to New York in October.
All the Grand Winner’s from around the world will be celebrated at an exclusive Ray-Ban party in the hottest city in the world, while their #Campaign4Change will be projected in Times Square.
How epic would that be?!
Time to put that creativity to good use and make NYC a reality with the most iconic sunglass brand on the planet – Ray-Ban!