Get it Now! The Limited Edition Marc Jacobs for Coca-Cola Light Collection

To mark the celebration of 30 years, Coca-Cola Light have teamed up with Marc Jacobs, their new Creative Director for 2013, to bring out some exciting and funky new packaging for their cans and bottles. The collection of three whimsical illustrations has been inspired by three decades that celebrate women through the 80’s, 90’s and the “naughties” . ‘I Heart ‘80s’ embodies the rise of the empowered woman in all her 1980s glory. Marc Jacobs captures her in a timeless and classic style, with a strong rebellious current, which also portrays the designer’s love of theatre. The bow tie and shining lights of Broadway incorporated into the design also reference the spectacular launch of  Coca- Cola light® at Radio City NYC, where the world’s first diet soft drink made its US debut in 1982. ‘I Heart ‘90s’ creative is a dynamic reinterpretation of the decade, showcasing the extravagant attitude of the era where fashion, music and art collided in a glamorous exploration of strong femininity and daring attitude. Marc’s signature swallow motif adds a romantic element to the design and features iconic ‘90s fashion accessories including the exaggerated couture trilby hat and treasured stiletto heel. ‘I Heart ‘00s’ design is a playful and lighthearted illustration of the sporty-cool…