My Burberry, Like London in the Rain

Ahh, the Burberry Trench Coat! One of the most iconic, most coveted fashion pieces of all time! I want one! Unfortunately my piggy bank isn’t big enough to afford one, but at least, I now have a piece of the Burberry Trench, with the launch of the brands’ new fragrance, My Burberry! The concept behind this truly British scent, is to give everyone a chance to own their own Burberry, even if they can’t afford the Trench. Those who own a Burberry trench coat, affectionally refer to their coat as “My Burberry”. Burberry Creative Director, Christopher Bailey says the fragrance is like “a little bit of England, that will travel the world, just like the Burberry Trench.” The little details that make the Burberry Trench iconic reflect in the concept and design of the fragrance. The colour palette of the juice is reminiscent of the signature honey shade, one of the three colours used in the brand’s Heritage Trench Coat collection. The horn-finished cap reflects the trench coat button, while the ribbon, which is hand tied in Yorkshire (like the trench coat) is made from the same fabric as a Burberry Trench (English woven Gabardine) and hand-knotted in the same style. And keeping it truly Burberry, the nozzle is engraved with the…