Blogging is the new black

Of course you have to have a blog these days (as well as be Facebooking and Twittering). It needs to be smart and funny, offer something entirely different to all the other blogs out there, and must be updated with catchy new content many times a day. The stress!

There are even big-time blog awards, that tend to bring out a lot of competitiveness in people, that a few years ago would have been seen as terrible nerdiness.

Nevertheless, I am a blog addict (I’ve always been a nerd).  I while away many an hour perusing South African and international blogs and am always so in awe of the beautiful things people come up with and the dedication it takes to update it all the time with interesting content (blogging is actually a full-time job).

Fashion weeks abound at this time of year (and ours is even happening too, at Arts on Main, but more about that next week). Bloggers are in the front row and have become celebs in their own right. It’s a pretty cool thing actually; the democratisation of high fashion, once the domain on fashion editors, movie stars and the super rich.

It’s increased fashion’s accessibility and the plethora of avenues available on the Internet mean that the man-in-the-street can scout for hours, watch the best shows live and really stay up-to-date and on-trend.

Of course once you reach a certain number of hits and are seated one seat away from Anna Wintour herself (and actually make money from your blog), well, you shy blogger become a blogger celebrity (clogger? blobrity?).  And these are the ones to check out: Jak and Jil blog , Style Rookie (for precocious fashion blogging that makes me feel like an underachiever), Fashionology, Fashionista, Fashiontoast, Fashionair, Bryanboy and  Stylebubble.  Of course no A-list fashion blogger list would be complete without Garance and offline beau The Scott.

I’ll let you know next week who I spot at SA Fashion Week.

Jenny xoxo

Susie Lau, blogger

More on Jenny click here and be sure to check out her blog too!

Images courtesy of, NYTimes and ASOS.

ED’s NOTE: Share your favourite local or international fashion or style blog below!


Jenny Russell is the founder of Friends with Jenny a fashion store that imports high street finds, but also stays proudly South African with a complement of some of South Africa’s best local talent. To find out more visit her website

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