Sporty Stella

Olympics is not something we’d typically consider as “fashionable”, unless of course, if there were a team for marathon shopping. Thanks to Stella McCartney and adidas, the British Olympic Team will be dressed in head to toe, designer, Stella McCartney gear.

Stella McCartney, who was appointed as Creative Director of this project by adidas created the kit that took over two years in the making. The main element of the design is focused around the British Flag with a modern, contemporary twist.

“The first place to start on a project like this is to look at the Union flag. For me it’s one of the most beautiful flags in the world and it was important for me to stay true to that iconic design but also to modernise it and present it in a contemporary way” said Stella. “Ultimately, we wanted the athletes to feel like a team and be proud with the identity we created” she said.

Take a look at some of the images of the official Team GB kit. You can view more on the offical Team GB Facebook Page

Dimi Ingle

Dimi is the founder, editor and creative force behind StyleScoop. She curates the very best of fashion, beauty, travel, decor and lifestyle, every day, right here!

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