Reimagine Concrete – Suzaan Heyns Summer 2012-2013

An unlikely medium! Who would have thought that cement and fashion would, erm, mix (literally)? Well, if anyone could do it, it would be local fashion designer Suzaan Heyns!

As part of her continued collaboration with Pretoria Portland Cement (PPC), Suzaan Heyns’ Spring/Summer 2012-2013 campaign, called “Reimagine Concrete”, is based on the concept of taking you thought the different stages of cement, using clever colours and textures in the fabric and styling.

Cement powder is represented by the soft, weightless quality of pale fabrics, draped layered bodices simulate the wetness of cement, while the heavier, matte fabrics are gathered into tailored pleats to embody the hardened concrete . 

Campaign Credits
Photographer: Pieter Vosloo
Stylist: Eduard Bruwer
Stylist assistant: Henni De Kok
Makeup: MAC
Hair: Nicci from Wyatt Hairdressing and Barbering
Production: Charis Dawson

Dimi Ingle

Dimi is the founder, editor and creative force behind StyleScoop. She curates the very best of fashion, beauty, travel, decor and lifestyle, every day, right here!

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