Happy Birthday Mr Blue Jeans!


Today we celebrate a legend… the father of causal cool and the mastermind behind blue jeans… Of course, I’m talking about Mr Levi Strauss!

Make that Master Levi Struass!


Today, February 26th, Bavarian immigrant, Levi Strauss would have turned 185! Hard to believe that in 1873, together with tailor Jacob Davis, Levi Strauss created the original and very first blue jean… the iconic Levi’s® 501!

171 years later, and Levi’s continues to be one of the strongest brands of our time, and it all started with this great man! Wonder if he ever imagined his impact on modern culture?!


His influence filtered through to women in the 1930’s West. Above, cowgirls represnting a California rodeo, sporting their beloved Levi’s jeans! Love the cuffed ankle!

If you’re wearing your Levi’s today, post a comment and let me know. If you’re not, make sure you get into them as soon as you get home to celebrate Levi Strauss!

For more Levi’s style and inspiration, check out my Pinterest Board

What is your fave pair of Levi’s jeans?

Dimi Ingle

Dimi is the founder, editor and creative force behind StyleScoop. She curates the very best of fashion, beauty, travel, decor and lifestyle, every day, right here!

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