Karl Lagerfeld has brought his signature style and charisma to London. The beloved designer’s flagship store opened earlier this month in Regent Road.
The store, which is Lagerfeld’s largest European boutique, sells both female and male ready-to-wear lines as well as accessories. The interior design may even be more fetching than the clothes; which include some exclusive pieces just for the London store.
In the black and white store, customers’ shopping experience will be guided by iPads where they can see the many ways in which to wear the pieces; I digital guest book and a selfie-equipped changing room.
All the changing rooms feature a photo booth with Karl-inspired filters to make sure your shopping experience is now a social media one too. And if you wanted something other than clothes and accessories, there’s a whole line of novelty products you can purchase too from Choupette figurines to the iPhone cases and key rings.
Images via GQ-magazine.co.uk and Fashionista.com.