My Burberry, Like London in the Rain

Ahh, the Burberry Trench Coat! One of the most iconic, most coveted fashion pieces of all time!

I want one!

Unfortunately my piggy bank isn’t big enough to afford one, but at least, I now have a piece of the Burberry Trench, with the launch of the brands’ new fragrance, My Burberry!

My Burberry | Fragrance Review on

The concept behind this truly British scent, is to give everyone a chance to own their own Burberry, even if they can’t afford the Trench.

Those who own a Burberry trench coat, affectionally refer to their coat as “My Burberry”.

My Burberry | Fragrance Review on

Burberry Creative Director, Christopher Bailey says the fragrance is like “a little bit of England, that will travel the world, just like the Burberry Trench.”

The little details that make the Burberry Trench iconic reflect in the concept and design of the fragrance.

My Burberry | Fragrance Review on

My Burberry | Fragrance Review on

The colour palette of the juice is reminiscent of the signature honey shade, one of the three colours used in the brand’s Heritage Trench Coat collection.

The horn-finished cap reflects the trench coat button, while the ribbon, which is hand tied in Yorkshire (like the trench coat) is made from the same fabric as a Burberry Trench (English woven Gabardine) and hand-knotted in the same style.

And keeping it truly Burberry, the nozzle is engraved with the brands’ signature tartan motif.

My Burberry | Fragrance Review on

The scent… is like London in the rain!

Picture the urban gardens of London that lie in the heart of the city. Now try to imagine the smell after a truly British rain.

Crisp, fresh, floral and dewy.

My Burberry opens with top notes of sweet pea and bergamot that fuse with a heart of geranium, golden quince and freesia, rounded out with base notes of rain-tipped damaskcentifolia roses and patchouli.

It’s a magnificent scent that would appeal to both young and mature ladies. That’s why for this campaign, the iconic Brits, Kate Moss and Cara Delevingne were chosen as the faces of this fragrance.

Personally, I loved it from the moment I sprayed it on my wrist. It’s vibrant and sophisticated and so far, my favourite Burberry Fragrance to date!

It’s delicate and transparent and takes me back to England when I visited Kensington Palace Gardens. Although I didn’t experience the gardens in the rain, I can only imagine how they must’ve smelt after the rain. Just like My Burberry.

My Burberry launched around the globe in September 2014, and it’s available in South Africa now in the following size variants:

  • 90ml EDP – R1400
  • 50ml EDP – R980
  • 30ml EDP – R700

Go give it a sniff and let me know what you think.

Feature & Fragrance Images: StyleScoop, Press Images @Copyright Burberry/Testino

Dimi Ingle

Dimi is the founder, editor and creative force behind StyleScoop. She curates the very best of fashion, beauty, travel, decor and lifestyle, every day, right here!

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