One Direction, Our Moment Fragrance

A major talking point of most teenage girl’s discussions is boy band phenomenon One Direction, who will be visiting South Africa in March next year.

Until then, you can get your One Direction fix with their debut fragrance, Our Moment, that has arrived in South Africa.

I’m not hugely into celebrity fragrances, although Kate Moss’ Vintage MUSE will always remain one of my all time favourites.

Our Moment looks absolutely beautiful and will no doubt, be the fantasy of many young girls.


The bottle is gorgeous, with a pink “tutu” crown lid and a beautiful faceted glass design.

Inside, the pink juice oozes with top notes of pink grapefruit, wild berries and red current. At the heart; Jasmine Petals, Fresh Fresia and Frangipani enhance this scent, while base notes of Creamy Musk, Sheer Woods and White Patchouli finish it off.

The scent is young, fruity and girly. It’s not overpowering, but adds a sparkle of light, fruity aroma that’s pleasant and likeable.

Our Moment, the boy band’s first scent (they have a second one on the way to SA), won big at the Fragrance Foundation Awards “FIFI’S”, which took place in New York.

Our Moment launched exclusively at Harrods in August this year, but now after two months, it is available in South Africa.

It’s available in a 30ml (R495) and 50ml (R595) bottle, both of which are EDP’s.


Dimi Ingle

Dimi is the founder, editor and creative force behind StyleScoop. She curates the very best of fashion, beauty, travel, decor and lifestyle, every day, right here!

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