Today’s modern woman does it all. We work hard, we focus on our career, our family, our relationships, our friends, our community… we want it all and we do it all.
But how often do you stop along the way and remember YOU? How many times have you put off “me time” to do something else for someone else?
This September, Italian Maestro, Giorgio Armani reveals a second chapter in the #SaySì story, once again featuring the beautiful Australian actress Cate Blanchett.
The second chapter, will be revealed on the 13 September 2015, with a new collection of Cate’s emotions and a new declaration of femininity…
As we lead up to the launch of the new campaign, I’ve got an exciting giveaway, where you could win one of three Giorgio Armani Sì fragrances.
But first, lets quickly recap on the Sì fragrance collection…
It started in 2013 with the launch of Sì Eau de Parfum. The essence of Armani Style.
Chic, sultry and elegant, Sì Eau de Parfum plays on emotion, true to the Giorgio Armani couture spirit. The juice combines the inflection of three accords: blackcurrant nectar, modern chypre, and blond wood musk with touches of freesia and May rose.
A perfume for women that reveals her freedom, passion, love and her vibrancy.
In 2014, the house launched Sì Eau De Parfum Intense – a more seductive, more powerful version than the original, that pushes the extremes of modern femininity.
An Ode to black – a mysterious, timeless and sensual object as powerful as the emotions it incites.
Sì Eau De Parfum Intense opens with top notes of cassis, blackcurrant, mandarin, bergamot and fresia. The heart develops with the essence of May rose, neroli absolute, davana and osmanthus, before settling on base notes of patchouli, vanilla, ambroxan and woody notes.
A scent that is more textured, composed of infinite nuances, where black is luminous in its seduction and profound in its mystery.
And in 2015, Sì Eau De Toilette was launched. A softer, brighter, more delicate interpretation of the original, in the same bottle, this time with blush pink tones.
Sì edt opens with the juicy freshness of Neo Jungle Blackcurrant Essence and is coupled with crisp, green pear. Sparks of radiance transcend the fragrance with three citrus notes — Italian bergamot, mandarin and in heart, neroli essence – illuminating a bouquet of freesia and Rose de Mai. Creamy base notes of musk, amber woods, vanilla and patchouli add depth and irresistible attraction.
A romantic, soft scent that’s more youthful and more energetic, and encourages the wearer to SaySì to simplicity, Sì to enjoying life and Sì to independence.
SaySì To Myself and Win
I’ve got three bottles of Armani Sì to give away to three lucky StyleScoop ladies*. One bottle of Armani Sì EDP, one bottle of Armani Sì EDP Intense and one bottle of Armani Sì EDT. To win one here’s what you need to do:
First, discover the three versions (go and try them out in store if you haven’t already) and find your favourite version. Then in the comments box below, let me know which one is your fave and tell me and how you plan to #SaySì to Myself.
Make sure you include the words “#SaySì to Myself ” in your comment to make it count.
Post your comments before noon on the 12th September 2015, as on the 13th September, I’ll reveal the Second Chapter in the official Giorgio Armani #SaySì campaign with exclusive Behind the Scenes visuals of the beautiful Cate and also announce my three winners in that post.
So go on, #SaySì to you! #SaySì to Myself!
- Giorgio Armani Sì Eau de Parfum 30ml – R925.00, 50ml – R1 265.00 and 100ml – R1 795.00
- Giorgio Armani Sì Eau de Parfum Intense 30ml – R970.00, 50ml – R1 395.00 and 100ml – R1 995.00
- Giorgio Armani Sì Eau de Toilette 50ml – R995.00 and 100ml – R1 395.00
*Competition open to South African Residents Only. Judges decision is final.