The Second Chapter Continues… #SaySì

I’m so excited that I finally get to show you all the new campaign for Giorgio Armani Sì that unveils internationally today. It’s the second chapter in the Say Sì story, featuring once again, the beautiful, strong, passionate and accomplished actress, Cate Blanchett.

As you know, last week I gave you guys a little teaser and announced a fabulous giveaway, and today all is being revealed… the campaign video, beautiful behind the scenes images of Cate and drumroll, my three winners.

A New Collection of Cate’s Emotions…. Cate-Blanchette-Armani-Si-Second-Chapter-Josh-Prendeville_16

A new declaration of femininity…


CATE is always more Intense, Joyful, Seductive, Glamorous, Feminine…

My angle for this campaign was to SaySì to Myself! One of the many things that Cate says “yes” to in the film, and one of the things the Armani woman embraces as one of the greatest freedoms for women today.

Before I show you the beautiful film -directed by Iranian-American director, Massy Tadjedin- that will inspire you to Sayto everything, how beautiful are these behind the scenes snaps, filmed in Australia by Josh Prendeville?



The second chapter continues…

Are you feeling inspired to #SaySì?

For my winners, I had so many beautiful entries into my giveaway. So many inspiring, heart felt comments from you guys that made it really difficult to pick only three winners. I wish I could have made you all winners, but sadly, I only have three fragrances.

I drew the winners old school, by first categorizing into fragrance of choice and then randomly selecting one from my favourite entries.

Even if you’re not one of my winners, I want to say thank you so much for pouring your heart and soul out on the internet… Your comments were inspiring and beautiful! Lets keep saying Sì to Myself as much as we can! Ok?

Winner of the Sì Eau da Parfum…. Kelley Petersen
Winner of the Sì Eau de Toilette…. Victoria, and happy Birthday Victoria!!!
Winner of the Sì Eau de Parfum Intense…. Kristi Beitz

Ladies, keep an eye on your email (the one used in your comment) for details to get your prize! You should get it from me tomorrow sometime.


Dimi Ingle

Dimi is the founder, editor and creative force behind StyleScoop. She curates the very best of fashion, beauty, travel, decor and lifestyle, every day, right here!

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