New Summer Scents: Floral, Fruity and Feminine (Part 1)

With a new season, comes the opportunity to not only update your wardrobe, but change your mood.

And what better way to do that than with a new summer scent?


If you love soft, feminine, floral or fruity scents that scream summer and leave you with that feeling of spring in your step, perhaps one (or more) of these new scents will be just the fragrance you’re looking for to capture your summer 2015/16 mood.

Fruity and Sparkling


Emporio Armani Diamonds Violet (50ml EDP R895) launched this September and is the latest addition to the Emporio Armani Diamonds “It” Girl collection. A line of fragrances that pays tribute to cool, dazzling stones and captures the vibrant colours and sparkle of the young, “Emporio Armani Woman.”

It’s a scent that is bright, young and dazzling, with prominent fruity notes of passion fruit, lychee and raspberry, combined with sweet elements of praline, vanilla and patchouli. YUM!

Escada Joyful Moments (50ml EDP R865) is another sparkling and floral-fruity fragrance that’s creation was to inspire the thought of savouring the indulgent moments of joy in life.

It bursts to life with sweet notes of lychee, followed by clean notes of pink peony and a drop of honeycomb that adds warmth and playfulness.

Lancôme La Vie Est Belle Intense (50ml R1300) is Lancome’s newest fragrance, launched in September and the latest update to the La Vie Est Belle collection.

An intense, exuberant composition inspired by a famous French dessert made of cream and hazelnuts.

It opens with top notes of Iris and Tuberose. At the heart, Patchouli, Orange Flower Absolute and Jasmine Sambac blend beautifully, before settling into base notes of Sweet Gourmand Blend & Hazelnut Accords.

Floral, yet Feminine


Jimmy Choo Blossom (60ml EDP R795) is a fragrance that’s happy, confident and audacious. It opens with red berries and has a heart of sweet peas and roses, enriched with soft white musk and creamy sandalwood base notes.

The freshness of this refined English garden perfectly stages the cocktail party enjoyed by the Jimmy Choo woman.

Givenchy Dahlia Divin Eau De Toilette is younger and more playful than the EDP version, and offers a heavenly scent that bursts with feminine spirt, while capturing the sensual freshness and sweetness of a beautiful spring fragrance.

The story starts with fruity accords of juicy blood orange and peach. At the heart, a bouquet of jasmine and roses blend together, before settling into base notes of sandalwood, vanilla and musk.

Chloé (30ml EDP R795) is a beautiful, soft and delicate scent that features top notes of pink peony, freesia and lychee. A chic fragrance, that’s truly feminine and elegant, yet playful and effortless.

Beautifully packaged with a mix of natural and couture materials, the brand’s signature scent is graced with a hand tied ribbon that captures the house of Chloe’s spirit and effortless chic.

The Chloé story opens with top notes of pink peony, freesia, and lychee. At the heart lies magnolia flower, lily of the valley and rose While a base of velvety elegance comes comes to play as the fragrance settles into base base notes of cedarwood, amber, and honey.

Keep an eye out for Part 2 next week, where I’ll be sharing my top picks for seductive scents of the season…

Dimi Ingle

Dimi is the founder, editor and creative force behind StyleScoop. She curates the very best of fashion, beauty, travel, decor and lifestyle, every day, right here!

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