The Second Chapter Continues… #SaySì

The Second Chapter Continues… #SaySì

I’m so excited that I finally get to show you all the new campaign for Giorgio Armani Sì that unveils internationally today. It’s the second chapter in the Say Sì story, featuring once again, the beautiful, strong, passionate and accomplished actress, Cate Blanchett. As you know, last week I gave you guys a little teaser and announced a fabulous giveaway, and today all is being revealed… the campaign video, beautiful behind the scenes images of Cate and drumroll, my three winners. A New Collection of Cate’s Emotions….  A new declaration of femininity… CATE is always more Intense, Joyful, Seductive, Glamorous, Feminine… My angle for this campaign was to SaySì to Myself! One of the many things that Cate says “yes” to in the film, and one of the things the Armani Sì woman embraces as one of the greatest freedoms for women today. Before I show you the beautiful film -directed by Iranian-American director, Massy Tadjedin- that will inspire you to SaySì to everything, how beautiful are these behind the scenes snaps, filmed in Australia by Josh Prendeville? The second chapter continues… Are you feeling inspired to #SaySì? For my winners, I had so many beautiful entries into my giveaway. So many…

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September 13, 2015
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#SaySì To Myself and Win with Giorgio Armani [CLOSED]

#SaySì To Myself and Win with Giorgio Armani [CLOSED]

Today’s modern woman does it all. We work hard, we focus on our career, our family, our relationships, our friends, our community… we want it all and we do it all. But how often do you stop along the way and remember YOU? How many times have you put off “me time” to do something else for someone else? This September, Italian Maestro, Giorgio Armani reveals a second chapter in the #SaySì story, once again featuring the beautiful Australian actress Cate Blanchett. The second chapter, will be revealed on the 13 September 2015, with a new collection of Cate’s emotions and a new declaration of femininity… As we lead up to the launch of the new campaign, I’ve got an exciting giveaway, where you could win one of three Giorgio Armani Sì fragrances. But first, lets quickly recap on the Sì fragrance collection… It started in 2013 with the launch of Sì Eau de Parfum. The essence of Armani Style. Chic, sultry and elegant, Sì Eau de Parfum plays on emotion, true to the Giorgio Armani couture spirit. The juice combines the inflection of three accords: blackcurrant nectar, modern chypre, and blond wood musk with touches of freesia and May rose. A perfume for women that reveals her freedom, passion, love and her vibrancy. In 2014, the house launched Sì…

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September 7, 2015
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