The Second Chapter Continues… #SaySì
I’m so excited that I finally get to show you all the new campaign for Giorgio Armani Sì that unveils internationally today. It’s the second chapter in the Say Sì story, featuring once again, the beautiful, strong, passionate and accomplished actress, Cate Blanchett. As you know, last week I gave you guys a little teaser and announced a fabulous giveaway, and today all is being revealed… the campaign video, beautiful behind the scenes images of Cate and drumroll, my three winners. A New Collection of Cate’s Emotions…. A new declaration of femininity… CATE is always more Intense, Joyful, Seductive, Glamorous, Feminine… My angle for this campaign was to SaySì to Myself! One of the many things that Cate says “yes” to in the film, and one of the things the Armani Sì woman embraces as one of the greatest freedoms for women today. Before I show you the beautiful film -directed by Iranian-American director, Massy Tadjedin- that will inspire you to SaySì to everything, how beautiful are these behind the scenes snaps, filmed in Australia by Josh Prendeville? The second chapter continues… Are you feeling inspired to #SaySì? For my winners, I had so many beautiful entries into my giveaway. So many…
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