edcon Archives - StyleScoop | South African Life in Style blog, since 2008

Season Sorted With Local Stars

Ten fun-loving local stars are up for anything in the new Festive campaign from Edgars. The ads push the boundaries and feature the likes of Lalla Hirayama, Tumi Voster, Ayanda MVP, Jay Anstey, Pearl Modiadie, Janez Veermeiren, Jonathan Boynton Lee, Siv Ngesi, DJ Warras and Jimmy Nevis who as you will see were up for anything, playing games on camera and doing what they do best – entertainment! From mince-pie eating contests, to fragrance challenges and even some kissing under the mistletoe as well as some candid Q&A’s, South Africa is going to see these talented DJ’s, actors and comedians – and Edgars – as they have never been seen before. Besides the fun, these ads also feature fabulous festive season offers and promotions as Edgars promises to have the season sorted for gifts, and party fashion for the guys and gals. Follow the hashtag #EdgarsSeasonSorted for more information and be the first to download and discover the best deals for festive shopping. And for some fun, check out the behind the scenes video from this campaign…

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December 18, 2015

Festive Fashion Passport – Your Ticket to Massive Festive Savings

Ho Ho Ho! The holidays are knocking on our door, and what better way to get in the festive spirit than with fashion vouchers and amazing discount offers for all! This holiday season, Edcon is spoiling customers with mega choice and an opportunity to score big with their amazing Festive Fashion Passport. A free booklet loaded with vouchers and huge discount offers that can be used to splurge on international brands including; River Island, Jigsaw, T.M. Lewin, Salsa, Vince Camuto, Lipsy, Dune London, Lucky Brand, Tom Tailor, Calvin Klein, Dr Martens and Express. From shoes to handbags, party dresses to tailored suits, basic wardrobe staples to the widest selection of the hottest denims and apparel; The Fashion Passport is your ticket to festive savings and holiday smiles. From the 1st November 2015 until the 24th December 2015, you could save between R150 and R2000 when you shop using your Festive Fashion Passport! The more you spend, the more you save, so why not give the gift of fashion to all your friends and loved ones this festive season? Get your hands on your very own Festive Fashion Passport available and exclusively redeemable at: Calvin Klein flagship store in V & A Waterfront. Dr. Martens flagship store in…

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November 10, 2015

Buy 1 Get 1 Free on The Biggest Brands – 2 Days Only! Don’t Miss it

It’s the winter promo of the season and one you don’t want to miss out! 10 of T-H-E hottest international fashion brands are offering a BUY 1 GET 1 FREE promo to beat those winter blues! For two days only, starting today – Monday the 15th and tomorrow (16th June 2015), when you shop at Lucky Brand, Dune London, Tom Tailor, Vince Camuto*, Calvin Klein*, River Island, Lipsy, Jigsaw* and EXPRESS flagship stores around the country, you’ll get to save half of your purchase price for every two items bought. How cool is that?! Where to start, where to start? Do I need another pair of Lucky Brand Jeans? YES indeed-ey! Or maybe I’ll just add to my Lucky Brand jewellery obsession? Hmmm Tom Tailor Tees for the hubs (he loves them). I also need new boots… Dune London or Vince Camuto? Maybe I’ll find some winter wardrobe updates at River Island and EXPRESS? Ok, I’m outa here! See ya there! Please note that this ‘buy 1 get 1 free’ offer excludes the following: * Calvin Klein: excludes purchases on any underwear, fragrance and sunglasses * Jigsaw: Offer applies to kidswear only * Vince Camuto: Offer applies to boots only

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June 15, 2015

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Fashion

#DoDenim, Score and Win with Edgars

I am a huge denim junkie! No matter what your style, mood or occasion, jeans will never let you down. That’s why I’m always looking for more denim options to add to my wardrobe. Edgars are currently running fantastic #DoDenim offers. With savings off big brands and in house denim, it is the perfect time to load up on denim… Starting today, 23/02/14 you’ll Get R400 off when you purchase selected Lucky Brand, Salsa and EXPRESS branded denims, PLUS you’ll also receive a R300 Sunglass Hut Voucher with every pair. So you can look cool, head to toe for less! This offer ends on the 26th February 2015! You can still take advantage of more #DoDenim offers already in place, valid until the 26th February 2015 at Edgars: Men’s JX & Stone Harbour Basic Denims – Buy 1 for R249.95 or 2 for R179.95 each Ladies Free2bu or kelso Basic Denims – Buy 1 for R249.95 or 2 for R179.95 each Score R100 off selected JX, Stone Harbour, Free or Kelso fashion denim Score R200 off selected Lee, Tom Tailor, Soviet, Levis, Guess, Sissy Boy or Ronald Sassoon branded denim (EXCLUDING R499 DENIM) + get a R300 Sunglass Hut Voucher…

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February 23, 2015

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Shopping

Vacation Summer Must Haves

I have vacation on the brain! I just want to pack my bags and go on holiday, catch a tan and enjoy cocktails in the sun! So for today’s post, I wanted to show you guys some of my favourite Summer Vacation pieces… My favourite find is this pair of Crochet shorts from EXPRESS which is available at Edgars Rosebank. I went looking for them after I posted about them here and they are perfectoh! I’ve been on the hunt for shorts just like these for ages and after trying them on, I’ve hit the jackpot! I love the fit, the fabric, the cut and that they are high waisted without being super short! I was worried that because they are crochet they would add bulk (and who wants that!), but none of that. Just pretty, girly shorts! From River Island, I got this cute little summer cover-up/ jacket type thing! I went in looking for a kimono, but fell in love with the print and style of this piece. I like that it’s super simple and can be worn day or night and could probably work as a beach coverup too? You guys know I am obsessed with Lucky Brand, especially their jeans and their…

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October 30, 2014

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Fashion

EXPRESS launches in South Africa

Living in SA, I used to feel very disconnected from the “fashion world”. But with the introduction of sooooo many new, international fashion brands finally available to us, I’m starting to feel a little more “part of the fashion familia”. The latest international brand to hit our sunny shores is US brand EXPRESS. From 111 Fifth Avenue, New York to South Africa, we are now able to get a taste of the energy of New York City life. All it takes is a trip to Edgars Rosebank Mall, Gateway or Canal Walk, where you can find EXPRESS store-in-store concepts. The EXPRESS design team draws inspiration from the runway, pop culture and the energy of New York city, reinterpreting it into the latest looks for fashion forward men and women. Are you as excited as I am? Hopefully I get a chance to pop into Rosebank this week and have a squiz! I’ve got my eye on some of these summer stunners… Black short sleeve baroque lace tee – R599 Crochet shorts – R699 Cami – R599 Ruffled bandeau jumpsuit – R999

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October 15, 2014

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Fashion

Add a POP with Bags of Colour

[tps_header]I’ve always been more of a shoes (rather than a bag) kinda girl, but lately, I’m going crazy for cute colour bags! I love my new “baby”, the Dinky Bag from Dune London at Edgars, because, well, she’s perfect! Although she’s not quite a cross-body bag (which I much prefer), the straps are long and adjustable enough to make her a perfect cross body. I don’t know why I am drawn to blue, I guess it must be my Greek blood because I’m always in jeans, and blue bags look so good with blue jeans Don’t you think? If you’re into blue or other colours, check out these gorgeous bags I’ve rounded up from Edgars and the hottest, international fashion brands that you can find thanks to Edcon… [/tps_header] Color Block The Dune “Darbs” bag seems to be one of Dune’s “Classic Bag” styles that’s re-worked to match the current trends. This season, the hottest Darbs comes in pink and orange to fit your colour blocking style! It’s a boxy bag with a metal frame and you can use the chain detail handle or use the shoulder strap instead. Brand: Dune London Price: R1099 Style: Darbs Available from: Dune London…

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September 30, 2014

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Fashion

Casual Cool Key Looks For Spring/Summer 2014 with Tom Tailor Denim

The weather is definitely starting to look up, and for us on Southern Hemisphere we can finally start ditching those heavy clothes and boots and get ready for Spring!

To get you inspired, I’ve rounded up some key looks for Spring/ Summer 2014 from Tom Tailor Denim. The best way to do casual-cool style!

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September 9, 2014

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Fashion

Get Lucky!

I can never resist a great deal, especially one that benefits my back pocket (literally, butt included) and gives back! Yeah baby, the Lucky Brand Denim Donation is back! It’s a great opportunity to get rid of your old jeans, get yourself into a pair of Lucky Brand Denims, and give a little love to the SOS Children’s Villages in South Africa. All you need to do is take your old, loved jeans (any brand, any style, any colour) into any one of the local Lucky Brand flagship stores or participating Edgars stores that stock Lucky Brand. Then, pick out your favourite Lucky Brand jeans and get 50% off your new babies! But you need to do it now, or before the 30th September 2014! Don’t say I didn’t give you enough time 🙂 Your old jeans get donated to the SOS Children’s Villages to assist a project they run in PE. Women in this community take your repurposed denims and are able to sell them for profit, which enables them to support themselves. They also use the fabric to come up with creative things to sell; like denim dolls and denim placemats. Isn’t that great? Raid your closet and get rid of all those old, ill fitting, just plain boring jeans! Then drop them off…

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August 29, 2014

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Fashion

TropiCOOL

Summer is gonna be full of hot, vibrant colours! And I mean hot! As in it’s going to be a Tropical Heat Wave! Ahhh take me to an island somewhere on the Med and feed me cocktails! Already! For now, I’m willing to settle for a fiesty ‘lil floral number. Something like this Waterfall Tea Dress that’s just the racks at LIPSY! Or maybe this LIPSY Jungle-style Floral Print Shift Dress? Orrr… Raah! LIPSY’s got it on! Jozi gals, I’ve got great news for you! While you can shop the LIPSY collection at Edgars Eastgate, Melrose Arch, East Rand Mall, Lakeside Mall, Fourways, Sandton and Menlyn (whew) – a brand new LIPSY Flagship is set to open shop in Rosebank this month! Cape Town, you’ve already got a LIPSY Flagship store in Canal Walk, and Durbs you can get your LIPSY Love on at Edgars in Gateway. So, wWhat’s your fave pick? I’m lusting over that cute ! 1, 2, 3 SHOP!

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August 25, 2014

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Fashion

Swoon! Lucky Brand Jewellery Collection

One more month of winter to go, then it’s summer time, baby! The other day, I popped into the Lucky Brand flagship store in Centurion and stumbled upon the most ahh-mazing boho-inspired jewels! It was love at first sight. Gorgeous in every way! Now, as much as I loved this one ring, I was like, whhhhat, R400 for costume jewellery?! No ways! But, later that day I got an email with the latest Lucky Brand jewellery collection, and realised that all their jewellery is made with semi-precious stones. Well, that explains the price! And now that I know they are worth every penny, I’m going back to snap up this ring! Isn’t she a beaut?! Don’t you dare snap her up before I do*wink*. If you do, at least there are other gorgeous jewels to choose from, like these… Told ya! Gorgeous in every way! The prices for Lucky Brand jewellery are as follows; Earrings – R199.95 to R699.95 Rings – R248.95 – R629.95 Bracelets – R399 .95- R949.95 Necklaces – R329.95 – R999.95 Bag Hooks – R399 Lucky Brand is available in three flagship stores in Eastgate, Centurion Mall and Westville Pavilion. Lucky Brand is also sold in Edgars stores in Eastgate, Sandton, Menlyn, Westville, Gateway, Clearwater Mall, Canal Walk,…

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July 31, 2014

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Fashion

One Green Elephant

I love discovering new and exciting brands! One that really caught my eye is the Japanese European designed brand, One Green Elephant. This range is all attitude and will definitely liven up your street style. It’s available in South Africa, thanks to Edgars, who do love spoiling us with international brand variety! I’m particularly obsessed with their unique and technical denim washes. How fab is that acid green wash in the KOSAI light blue jeans (bottom left in the top pic) and the punk pink wash of the IMIZU jeans (bottom left in the below pic)! Also kinda loving the pink stitching of that denim jacket! Think I need to add it to my wardrobe! One Green Elephant’s latest, Spring/ Summer 2014 collection is intriguing and refreshing, and as always, the brand draws inspiration from the vibes and creativity from the biggest and fastest moving cities around the world. Here’s a little peek into some hot must-have items you need!!! One Green Elephant Cat tank – R599,95 One Green Elephant Distressed Denim – R1399,95 One Green Elephant Denim shorts – R999,95 One Green Elephant Blue Hoodie – R849,95 One Green Elephant Grey Shirt With Detail – R599,95 Be on the look out for One Green Elephant in Edgars stores in Eastgate, Menlyn, Sandton, Westville, Gateway, Clearwater Mall,…

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July 30, 2014

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