GHD – grooming the world’s finest hairstylists

Like Google has become the international code-word for searching online, ghd has become the term everyone uses when straightening hair. So it’s no surprise that ghd is such a hot hair brand, but it’s also great to see them literally at the forefront of fashion. Last night, my fabulous new contributor (who I will introduce to you officially next week) and I, attended the ghd Expert trade show in Durban. This show is held once a year and aims to empower hairdressers around the country (there are shows in Jo’burg and CapeTown too), grooming them into ghd hair styling experts. The event was held at the very stylish DLI Hall in Durban – home of the Durban July official after-parties. The setup was sensational, complete with pink feathers, glitz and glam; you literally felt like you were at a high profile fashion show, combined with an uber trendy nightclub. The ambiance was delightful and the entertainment, models and food were all top notch. Inside the jam-packed venue were Durban’s finest hairstylists from every salon that mattered, and they were there to learn new ways to weave their ghd magic wand from leading local and international ghd hair experts.

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